The Achievement: We are proud to announce that a delegation from the LIC Faculty of Business has secured the “Global Innovators Gold Medal” at the International Business Summit in London. Their project, focused on “The 1-Page Sustainable Marketing Strategy for SMEs,” outperformed 200 competing entries from world-renowned institutions.
The Project Scope: The winning team developed a revolutionary framework that allows small businesses to achieve high Return on Ad Spend (ROAS) while maintaining a zero-carbon footprint. By utilizing advanced data analysis, the students proved that “Green Marketing” is not just an ethical choice, but the most profitable strategic move for the upcoming decade.
Why This Matters: This victory reinforces LIC’s position as a powerhouse for practical, performance-based learning. Our students don’t just study theories; they build solutions that win global awards and solve real-market challenges.